A Landing Page Built Around the Moment a Driver Needs Help
NAAS Digital designed and developed a single-page landing experience for SHEEL that turns a stressful roadside moment into a fast, direct path to assistance — by phone, app, or WhatsApp.
SHEEL is a subsidiary of Easylease and part of the IHC Group, providing roadside assistance and vehicle recovery across the UAE. Rather than routing calls through third-party operators, SHEEL runs its own branded fleet and its own drivers, so the whole service stays under one roof.
NAAS Digital partnered with SHEEL to give that operation a landing page that reflects how the business actually runs: one scrollable page that gets a stressed driver from "my car won't start" to a phone call, an app download, or a WhatsApp chat in seconds, not clicks through a maze of menus.
We built it on WordPress as a single-page experience, and wrote every section to answer one question first — how do I get help right now — before anything else about the brand.
One Fleet, One Number, One Page
Goals & Objectives
A Page Built to Turn a Bad Day Into a Quick Fix
We set out to give SHEEL a page that promotes its services, drives real customer inquiries, and pushes people toward the channel — call, app, or WhatsApp — that gets them help fastest.
Get Help Requested Fast
Drive App Downloads
Promote WhatsApp Support
Showcase Fleet & Coverage
Build Credibility Through Partners
Improve Search Visibility
From the interface through the words on the page and the WordPress build underneath it, NAAS Digital owned every layer of the landing page.
UI/UX Design
A conversion-focused interface designed around one goal: getting a stranded driver to act.
Landing Page Development
A custom single-page build on WordPress, tuned for speed and simplicity.
Content Development & SEO
Clear, direct copy written for people who need an answer, not a pitch.
We worked in four phases, keeping SHEEL close at every step, from mapping the customer journey through to a hardened, SEO-ready launch.
01
Phase One
We mapped the customer's need-help journey and ordered the page around it: hero, services, fleet, app, WhatsApp, partners, contact.
- Customer journey mapping
- Content audit
- Single-page IA
- Wireframes
02
Phase Two
Clean, direct visuals that read as trustworthy and urgent at once, with CTA components designed to stand out at every scroll depth.
- Design system
- CTA component design
- Responsive layouts
- Popup states
03
Phase Three
A custom WordPress build brought the page to life, including the WhatsApp showcase, app promotion section, and interactive CTA popups.
- Custom WordPress theme
- CTA popups
- WhatsApp showcase
- App promotion section
04
Phase Four
Deployed on AWS with enterprise-level security and PCI-compliant checkout, then drove demand through Google Ads and Google Shopping, backed by an annual maintenance contract.
- Security hardening
- SEO configuration
- Performance tuning
- QA & launch
Key Features & Functionalities
Built for Speed, Clarity, and One Clear Next Step
From a custom single-page build to interactive CTAs and SEO-friendly architecture, every feature was chosen to shorten the distance between landing on the page and getting help.
Design
Custom Landing Page Design
A fully customized design built around customer acquisition and service conversion, not brand storytelling.
Structure
Single-Page User Experience
One high-performance page gives visitors everything they need without navigating between multiple pages.
Responsive
Responsive Design
Optimised for desktop, tablet, and mobile, since most roadside requests start on a phone.
Services
Service Showcase Section
A dedicated grid of SHEEL's roadside offerings so visitors understand available help at a glance.
CTAs
Interactive CTA Components
Call-to-action elements and service popups placed throughout the page to prompt immediate engagement.
App
Mobile App Promotion
A section built specifically to convert page visitors into app installs.
WhatsApp Chatbot Showcase
Customers split purchases into interest-free installments, improving flexibility and conversion rates.
Partners
Strategic Partners Showcase
A trust-building section for the relationships that reinforce SHEEL's market presence.
SEO
SEO-Optimised Architecture
SEO-friendly code, metadata support, and fast-loading performance built in from the start.
Nobody visits a roadside assistance site for fun. That framed every decision on how much to say, and how fast to get out of the way.
Too Many Services, Too Little Time
Getting People to Act Immediately
Two Channels, One Page
Standing Out in a Crowded Market
Built for People on the Move
A Tight Service Showcase
CTA-First Layout
Side-by-Side App & WhatsApp Sections
Fleet & Partner Proof
Mobile-First Build
Results & Business Impact
A Page That Matches the Business Behind It
The new landing page gave SHEEL a stronger digital presence, clearer paths to inquiries, and a platform it can build future campaigns on.
The Overall Impact
NAAS Digital delivered a landing page that does one job well: get a driver in trouble to help, fast, whichever channel they reach for. Combined with fleet and partner credibility, a hardened WordPress build, and an SEO-ready structure, SHEEL now has a platform to support its ongoing customer acquisition and marketing efforts.
Ready to Build Something Exceptional Together?
Tell us about your project and let's create a landing page your customers can actually use when it matters.