Meydan Free Zone - NAAS Digital

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Meydan Free Zone

Industry

Business / Corporate

Meydan Free Zone (MFZ) is a lifestyle-driven business setup hub in Dubai. NAAS Digital helped MFZ expand its digital presence by transforming it from a setup platform into a community that empowers entrepreneurs and startups through innovation-led content.

Meydan Free Zone (MFZ), a dynamic business setup hub in Dubai, partnered with NAAS Digital to elevate its presence through strategic social media management, content development, and podcast production. Our work transformed MFZ’s digital narrative, shifting from a setup service to a lifestyle-led platform that builds community, inspires entrepreneurship, and drives innovation through tailored content strategy.

Goals and Objectives

Building Meydan’s Voice: Positioning a Free Zone for the Modern Founder.

At NAAS Digital, we helped position Meydan Free Zone as the go-to hub for modern entrepreneurs by amplifying its social presence and showcasing its tech-forward, lifestyle-driven appeal across digital platforms.

To support this vision, we developed a tailored content strategy aimed at boosting brand visibility and engagement with startup founders and SMEs. Through consistent creative storytelling, thought leadership campaigns, and community-focused content, we helped Meydan build a unique voice—one that resonated with its modern audience and drove meaningful interactions across platforms.

Services Provided

Social Media Management
Content Creation
Community Management
Podcast
Videography & Photography
Event Coverage
Facebook
Instagram
Influencer marketing

Creative content strategy and monthly content development for all social media channels for Meydan Free Zone

Content Creation

Develop a diverse content calendar that includes a mix of informative, engaging, and visually appealing content. Prioritize storytelling techniques to share inspiring stories of start-ups, entrepreneurs, and the business owners. Video content production (reels, interviews, brand narratives)

Podcast Development

Podcast ideation, production, and promotion

YouTube Content Creation

YouTube content creation, including talk shows and informative segments

Influencer marketing

For Meydan Free Zone, we executed a targeted influencer marketing campaign to amplify brand awareness among entrepreneurs and freelancers. By collaborating with regional business influencers and content creators, we highlighted Meydan’s fast setup process and lifestyle benefits, generating high engagement and driving qualified leads through authentic, community-driven storytelling.

Key Features

Creative, Data-Driven Social Media for Entrepreneurial Growth

Our strategy for Meydan Free Zone combined data-driven social media management with creative storytelling to amplify the brand’s voice.

From curated content calendars and high-impact visuals to podcasts, influencer collaborations, and trend-led campaigns, every asset was designed to engage startup founders, freelancers, and digital nomads. We maintained a consistent brand identity while leveraging platform-specific tactics across Instagram, LinkedIn, YouTube, and X to maximize reach, visibility, and audience interaction.

Social Media Strategy

We implement a comprehensive social media strategy that aligns with Meydan Free zone brand identity and target audience.

Enhanced Engagement

Through compelling content and interactive campaigns, we have driven an 89% increase in engagement across various social media platforms.

Rich Media Content

We produce high-quality videos and photos that highlight Meydan Free zone's innovative programs, cutting-edge research, and vibrant campus life.

Tailored Content Calendars

We developed tailored content calendars to ensure a consistent flow of engaging content across various platforms.

Podcast Production

Delivered end-to-end podcast production, from concept to publishing, positioning Meydan Free Zone as a thought leader for entrepreneurs and freelancers.

The Impact

Measurable Growth and Brand Impact

Social media engagement for Meydan Free Zone saw a 12.4% boost, fueled by strong performance in reels and founder-centric content. Follower growth also surged by 15% across Instagram and LinkedIn, reflecting a growing community of engaged entrepreneurs. Meanwhile, podcast and YouTube views skyrocketed by over 80%, thanks to a consistent stream of long-form video content backed by smart campaign strategies. Once known solely as a licensing authority, Meydan Free Zone has now evolved into a content-driven brand that champions entrepreneurship. Through creative content strategy, compelling podcast production, and powerful storytelling, NAAS Digital has successfully repositioned Meydan Free Zone as a digital-first brand with genuine influence across the region’s startup and business ecosystem.

Each partner brings unique expertise and capabilities, allowing us to deliver the best-in-class tools and platforms that help drive innovation and support the growth of our clients. Explore our trusted partners who empower us to achieve exceptional results.

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